A single statement that tells the world who you are, what you do, and why I should care. These statements take different forms (core proposition/value proposition/elevator pitch), depending on when and how it’s used, but its job is always to explain your organisation in as few words as possible.

The way you use words is just as important as what you write. Brand Personality and Tone of Voice are all about defining your written style. Is your brand academic and formal, or casual and fun? By establishing a consistent tone of voice (including top-level guidance on the personality of the brand), you can make sure that everyone who subsequently creates comms for your brand will be singing from the same hymn sheet.

Brand storytelling is disproportionately important for our values driven clients. If your brand story is compelling then your audience will want to join you in becoming part of your story.

We'll segment your audiences and help you decide which key messages it's most important for them to hear.

An incredible amount of comms neglect to include any calls to action. Any and all marketing has a single purpose – to influence behaviour. That might be picking up the phone, visiting a website, filling in a form, or making a donation. It doesn’t matter what it is, but the ‘ask’ (what you want people to actually do) should be crystal clear.