Charity UX Design

Good user experience (UX) can be the difference between a supporter donating to your charity or leaving your website frustrated. IE designs charity websites, apps and digital services around real user needs, using research, prototyping and testing to help people find what they need and complete the task that brought them to your site.

Charity UX Design Services

Our charity website user experience work includes:

User research and discovery

Audience personas and user journeys

Information architecture

Wireframes and interactive prototypes

Tree testing

User testing

Heuristic evaluation

Accessibility (WCAG AA and AAA)

UI design

Content design

UX audits of existing websites

Mind

For better mental health

Digital Charity

SRA (Solicitors Regulation Authority)

Improving a 10,000 page site user journey

Digital Charity

Family Action

Every family is different

Brand Charity

Keech Hospice

Celebrating Life

Brand Charity

Prostate Cancer Research

Empowering people with prostate cancer

Digital Charity

Insight

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Creative

IE Welcomes the ‘Anti-Placement Placement’ to the Studio

Amber Charlton

Technical

Choosing a CRM: Why Your Website Integration Strategy Should Come First

Nathan Powis

IE News

Try our FREE online Brand Audit Tool

Dave Crichton

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W3 Awards: Farming and Countryside Education, Silver for Outstanding User Experience

W3 Awards: Solihull NHS Care Trust, Silver for Outstanding Website for Health

Charity Times Awards: pfeg, shortlisted for Best use of the Web

Our consultants always made it feel like a shared endeavour. IE Digital were flexible, collaborative, and helped us make the best use of our budget. Their recommendations were always practical, actionable and user-centred. We had a really positive relationship with IE as our user research partner and I’d highly recommend them.

Ben Williams, Digital Analyst, Mind

FAQs

What’s the difference between UX and UI?

UX, or user experience, is dedicated to understanding (and improving) how people feel when they’re using your charity’s website, app or online service: was it easy, did it solve their problem, did it frustrate or delight them? UI, or user interface, is part of that experience: the layout, buttons, navigation and visual design people interact with. Think of a test drive: the whole drive is UX, the dashboard and seats are UI.

Why does UX matter so much for charities?

Because the line between success and failure can be thin. Small but frustrating problems can mean an abandoned donation, a half-completed volunteer application, or someone in need who can’t find help. Charity users are often visiting at emotional moments, so a calm, clear experience matters.

How do you find out what users need?

We start with your team, who often know your audiences well, then test those assumptions with real users through interviews, surveys or workshops. And because what people actually do can differ from what they say, we also observe users testing real-world prototypes.

Can you improve our existing website’s UX without a full rebuild?

Yes. We can audit your current site, identify the biggest barriers and redesign key journeys, such as donating or finding support. Small changes can often make a big difference to user experiences.