Benevolent Charity Agency

Benevolent charities (or benevolent funds as they’re sometimes called) do vital work but often struggle to reach the people who need them most. IE helps benevolent charities raise awareness, engage with beneficiaries and make it easier for people to ask for help, through research-led branding, clear messaging and user-friendly benevolent charity websites.

Benevolent Charity Serivces

Brand and digital services that help benevolent charities reach, support and engage the people they exist to serve include:

Brand research

Naming and renaming

Brand messaging

Logo and visual identity design

Website design and build

Online grant application systems

CRM integration

Awareness campaigns

Video

Actors' Trust

Acting for Impact

Brand Charity

Clergy Support Trust

How can we help?

Brand Charity

The Insurance Charity

Supporting insurance people

Brand Charity

Bank Workers Charity

We're here to help

Brand Charity

Royal Air Force Association

Finding it tough?

Brand Charity

Sailors' Society

Central hub of resources and information

Digital Education

Insight

View more

Creative

IE Welcomes the ‘Anti-Placement Placement’ to the Studio

Amber Charlton

Technical

Choosing a CRM: Why Your Website Integration Strategy Should Come First

Nathan Powis

IE News

Try our FREE online Brand Audit Tool

Dave Crichton

View more

Transform Awards: Clergy Support Trust, Silver for Best Visual Identity for Charity, NGO, Non-profit

ansform Awards: Clergy Support Trust, Bronze for Best Naming Strategy

IE Brand came on board at a time of considerable change for our 364-year old charity. Our old brand was part of our history, but was no longer relevant or accessible to today’s clergy. IE Brand helped with stakeholder engagement and in establishing the case for change through beneficiary research. We’re delighted with our new name and visual identity, which will enable us to reach more clergy families in need. We were impressed with the IE team, and have also now entrusted them with redesigning our website

Jeremy Moodey, Chief Executive, Clergy Support Trust

FAQs

Why do benevolent charities struggle with awareness?

Many were founded generations ago, and their names and brands haven’t kept pace. Meanwhile, many people who might be eligible for support never ask for it, often out of misplaced embarrassment, concern they wouldn’t be eligible, or a belief that others need it more.

How can our website make it easier to apply for help?

By designing the application journey around the people asking for help and taking processes online where possible. Online forms can simplify the application process, help would-be beneficiaries to understand whether they are or aren’t eligible, and can cut admin time for your charity.

Can you help us reach supporters and donors too?

Yes. Most benevolent charities need to speak to two audiences: the people they support, and the people and organisations who fund them. We use research to understand what each needs to hear, then create messaging and campaigns that encourage people to seek help while inspiring others to give.