Healthcare Campaign Design

Healthcare campaigns can change behaviour, challenge stigma and save lives. IE creates campaigns for healthcare charities, NHS organisations and public health bodies, grounded in audience insight and built around a clear goal, from award-winning public health brands to mental wellbeing and fundraising campaigns.

Healthcare Campaign Design services

Insight-led healthcare campaigns that change behaviour, raise awareness and inspire support include:

Audience research and segmentation

Campaign strategy

Behaviour change messaging

Campaign brands and visual identity design

Public health campaigns

Fundraising campaigns

Campaign films and animation

Social media and digital advertising

Campaign websites

Print and outdoor advertising

Sexwise

Let's talk about sex!

Brand Charity

Sexwise

Let's talk about sex!

Digital Charity

Royal Air Force Association

Finding it tough?

Brand Charity

Resuscitation Council UK

Spectator to saviour

Brand Charity

Bowel Research UK

Let's end bowel cancer and bowel disease

Brand Charity

Talk Community

We're Talk Community

Brand Charity

Insight

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Creative

IE Welcomes the ‘Anti-Placement Placement’ to the Studio

Amber Charlton

Technical

Choosing a CRM: Why Your Website Integration Strategy Should Come First

Nathan Powis

IE News

Try our FREE online Brand Audit Tool

Dave Crichton

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Sexwise: Gold, Best Visual Identity from the Healthcare sector

Talk Community: Certificate of Excellence

Resuscitation Council UK: Bronze, Best Visual Identity for Healthcare

We needed an agency to help us develop a sex-positive, digital-first new brand to get health information to the public. For the website, IE’s digital consultants helped us to define the key user personas and their journeys. The content is clearly presented and easy to navigate, while the contraception comparison feature is a useful tool to help people make informed decisions about what’s right for them.

Bekki Burbidge, Deputy Chief Executive, FPA (Sexwise)

FAQs

How can campaigns change behaviours?

By understanding why people behave as they do, then tailoring messages to different groups. Some people respond to gentle encouragement, others need bolder messages. We use audience segmentation and research to find the messages and tone that will move each group, and agree clear impact measures from the start.

How do you approach sensitive topics?

With empathy and insight. Campaigns on mental health, sexual health or illness must be sensitive, but they also need to be noticed. We test messages with the people they’re for and find a tone that’s both respectful and engaging, so people feel encouraged to ask for help.

Do we need a separate campaign brand?

It depends on your goals. A campaign brand gives you freedom to reach new audiences in a new voice. But campaigns can sometimes become better known than the organisation behind them. We’ll help you decide how closely your campaign should relate to your parent brand.