Education

Students have more choice than ever, and schools, colleges and universities have more audiences to win over. For decades, IE has helped education providers and education charities stand out, explain what makes them different and make life easier for students, parents and staff, through award-winning brands, campaigns, websites and digital tools.

Our services

From student recruitment to multi-school platforms, we help education organisations with:

Education Web design

Clear, accessible websites that get prospective students, parents and staff to the right answer quickly, and are simple for your team to run.

Education Branding

Research-led brands that help universities, colleges, schools and education charities stand out in a competitive market.

Education Digital Transformation

Online applications, joined-up systems and multi-site platforms that cut admin and improve experiences for students, parents and staff.

Educational Apps

Learning apps and interactive resources, designed with and for the learners who’ll use them.

Education Video Production

Recruitment films, explainers and student stories that show prospective students who they could become.

Education Campaign Design

University Agency

Award-winning careers brands that cut through campus noise and get students engaging earlier.

MAT School Website Agency

Multi-site platforms that give every school in your trust its own voice, while keeping standards consistent.

University Careers Service Branding

Award-winning careers brands that cut through campus noise and get students engaging earlier.

School Branding

School and trust brands that reflect your values, engage families and build pride in your community.

Gold – Best Brand Architecture Solution, Transform Awards Europe (Cranfield University)

Gold – Best Visual Identity: Education, Transform Awards Europe (University of Warwick careers)

Gold – Best Visual Identity: Education, Transform Awards Europe (University of Reading Careers)

Silver – Best Visual Identity: Education, Transform Awards Europe (University of Birmingham Careers Network)

Silver – Best Visual Identity: Farming and Agriculture, Transform Awards Europe (AgriFood Training Partnership)

Silver – Outstanding Website, W3 Awards (AgriFood Training Partnership)

Winner – Innovation Award, Education Resources Awards (pfeg, Get Money Smart)

Shortlisted – Best Use of Content, Heist Awards for Education Marketing (TEDI-London)

Winner – Leading Brand Agency for Charity & Education, CV Magazine (IE Brand & Digital)

FAQs

Why does branding matter for education providers?

Students have more choice than ever, and your brand is often what sets you apart. It’s also about more than recruitment: a strong brand helps you engage current students, attract staff and build relationships with employers, funders and your community. In education, it’s the difference between blending in and being remembered.

What makes a good education website?

One that puts its audiences first. Prospective students, parents, current students, staff and partners all arrive with different questions, and a good website gets each of them to the right answer quickly. It also reflects your brand, works well on mobile, meets accessibility standards and is easy for your team to keep up to date.

Can we build our website alongside a rebrand?

Often, that’s the best approach. Brand and website projects share many steps, from research to workshops, so combining them saves significant time and money. It also means your new identity launches on a website designed around it, rather than being squeezed into an old one.

How do you handle so many stakeholders?

By involving the right people early. Universities, colleges and trusts have many potential veto holders, and projects stall without buy-in. We set up clear working groups, involve key people from the outset and keep them informed at every stage, so decisions stick.

Does our website need to meet accessibility regulations?

Most likely, yes. Publicly funded schools, colleges and universities are generally covered by the Public Sector Bodies Accessibility Regulations 2018, which require websites to meet recognised accessibility standards and publish an accessibility statement. We design and build to WCAG AA or AAA, so your site works for as many people as possible.

Why choose a sector specialist over a generalist agency?

A specialist understands your sector, your audiences and your challenges from day one, so less time and budget goes on getting up to speed. Ask any agency for demonstrable evidence of work with comparable organisations. Our education work has won multiple Transform Awards, including Gold for Best Brand Architecture.

Do you submit speculative creative in pitches?

No. Good design depends on close collaboration and understanding your audiences, which isn’t possible in an unpaid pitch. Free pitching also favours the least busy agencies and wastes resources. Instead, we ask to be judged on our credentials, approach and case studies, which show how we work with clients to find the right solution.