Education Campaign Design

From student recruitment drives to campaigns tackling educational inequality, IE creates education campaigns that cut through the noise. We combine research, sharp messaging and bold creative, across print, digital and film, to engage students, parents and communities and deliver measurable results.

Education Campaign Design Services

Education campaigns built around a clear goal, a defined audience and measurable results include:

Campaign strategy

Audience research

Campaign messaging

Campaign brands and visual identity

Student recruitment campaigns

Awareness and engagement campaigns

Campaign films and animation

Social media and digital advertising

Print and outdoor advertising

Campus and event materials

Queen Mary University of London

Learning that inspires

Brand Education

TEDI-London

For Future Engineers

Brand Education

University Careers Service

Support students in achieving their potential

Brand Education

University of Reading

Drive Change

Brand Education

Insight

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Creative

IE Welcomes the ‘Anti-Placement Placement’ to the Studio

Amber Charlton

Technical

Choosing a CRM: Why Your Website Integration Strategy Should Come First

Nathan Powis

IE News

Try our FREE online Brand Audit Tool

Dave Crichton

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TEDI-London: Shortlisted, Best use of Content

pfeg: Innovation Award, "Get Money Smart" campaign

pfeg: Winner, Inspiring Project Award, "Our Money, Our Future"

IE’s work genuinely surprised and delighted us. Challenging, pithy tag lines and intriguing, quirky imagery combine to deliver precisely the mix of behaviour changing messages that Reading Careers needed to drive up visibility and engagement. What’s more, when we did a show and tell to our Vice Chancellor he loved it!

Lorna Froud, Director of Careers and Employability, University of Reading

FAQs

What makes a successful student recruitment campaign?

A strong idea that speaks directly to prospective students, delivered consistently across every channel they use. The best campaigns celebrate what makes your institution different and show students who they could become, rather than listing facilities and league table positions.

Can campaigns change student behaviour?

Yes. Students often need gentle coaxing or a firm push to engage with things that will benefit them, like careers support. Pairing intriguing imagery with short, challenging copy sparks curiosity and prompts action, and we’ve seen campaigns like this drive big increases in event attendance.

Do you work on campaigns for education charities?

Yes. We’ve created campaigns tackling educational inequality and promoting financial education in schools, from campaign messaging and visual identity to hundreds of resources for teachers. Education charities often need to engage schools, funders and policymakers at the same time, so we tailor messages to each audience.

How do you measure a campaign’s success?

We agree success measures before we start, whether that’s applications, enrolments, event attendance or engagement, and set a baseline so progress can be tracked. For long-running campaigns, we review response data each year and refine the approach, so results keep improving.