Healthcare Messaging

Healthcare organisations often have complex stories and multiple audiences – from patients and staff to regulators and funders. IE helps healthcare organisations say who they are and why their work matters in clear, compelling language, with messaging that builds trust and inspires action.

Healthcare Messaging services

We help healthcare organisations build trust with every audience they serve through:

Stakeholder research

Core proposition

Key messages segmented by audience

Messaging matrices

Brand personality and tone of voice

Straplines

Brand storytelling

Plain English copywriting

Tone of voice guidelines

University Hospitals Sussex

Where better never stops

Brand

The Strategy Unit

Leading research, analysis and change from within the NHS

Brand Health

Resuscitation Council UK

Spectator to saviour

Brand Charity

Community Pharmacy England

We're all community pharmacy

Brand Health

Keech Hospice

Celebrating Life

Brand Charity

Bowel Research UK

Let's end bowel cancer and bowel disease

Brand Charity

Insight

View more

Creative

IE Welcomes the ‘Anti-Placement Placement’ to the Studio

Amber Charlton

Technical

Choosing a CRM: Why Your Website Integration Strategy Should Come First

Nathan Powis

IE News

Try our FREE online Brand Audit Tool

Dave Crichton

View more

Community Pharmacy England: Highly Commended, Best Visual Identity from the Healthcare sector

Resuscitation Council UK: Bronze, Best Visual Identity for Healthcare

CSH Surrey: Shortlisted, Best Visual Brand

IE helped us to reflect on ourselves, to succinctly re-articulate our distinctive offering, and to clearly define our relationship with the NHS. They have a method and a way of thinking that is well honed, well informed and effective. The impact has extended to a sharpened sense of what The Strategy Unit is about and increased confidence in the way in which we present ourselves to the world.

Peter Spilsbury, Director, The Strategy Unit

FAQs

Why is messaging so important in healthcare?

Healthcare organisations speak to many audiences, often about complex or sensitive subjects. Without clear messaging, communications become confusing and inconsistent, and trust suffers. A strong core proposition and key messages mean everyone – from your chief executive to front-line staff – can explain who you are and why it matters.

How do you write messages for different audiences?

We create a messaging matrix: a core proposition supported by key messages tailored to each audience. For a large NHS trust, that meant messages for patients, public, staff, volunteers, partners, government, media, regulators and unions, all rooted in the same story.

Can you help us explain complex healthcare simply?

Yes. Many healthcare organisations struggle to explain what they do succinctly, so their brand communicates complexity rather than clarity. We help you articulate your offer clearly and compellingly. Simplifying doesn’t mean dumbing down: it means making your brand accessible to the very people who need it most.