increase in grant applications, leading to 66% increase in beneficiaries helped (2019 vs 2018)
IE Brand came on board at a time of considerable change for our 364-year old charity. Our old brand was part of our history, but was no longer relevant or accessible to today’s clergy. IE Brand helped with stakeholder engagement and in establishing the case for change through beneficiary research.
We’re delighted with our new name and visual identity, which will enable us to reach more clergy families in need. We were impressed with the IE team, and have also now entrusted them with redesigning our website.Jeremy Moodey, Chief Executive
uses of the Eligibility Checker in its first four months, helping clergy families quickly and discreetly access the support they needed.
Silver for 'Best Visual Identity – Charity' and Bronze for 'Best Naming Strategy'
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