ISEAL

Before we landed

IE Digital originally took on the support and ongoing development of ISEAL’s old Drupal 6 website in 2014. As well as general maintenance we provided digital advice spanning a number of projects, including a Business Stories microsite.

The challenge we were set

In 2017, ISEAL gave us the job of replacing the old public-facing website with a more modern, mobile friendly site. They wanted to attract new members and stimulate more active engagement with visitors. A separate phase 2 project will follow, to develop a new community site for ISEAL’s sustainability standards members.

The difference we made

User journey mapping and creation of a new brand messaging matrix to address each key audience.
Clearer signposting for ISEAL’s four key audiences: Sustainability Standards, Businesses, Governments and Researchers.
A cleaner, less cluttered design giving more room for content to breathe.
An extensive toolset within the Drupal 8 CMS, giving ISEAL real flexibility in how it structures and organises its pages.
Filter-driven faceted search gives a comprehensive way to explore over 500 public resources, which were buried layers deep in the old site navigation.
Prominent call to action to “Get Involved”, with an action-based quicklinks menu on every page to drive more active engagement.

>160

sustainability standards members of the ISEAL community

>500

multimedia resources to filter and search

“IE Digital are a pleasure to work with, they stuck to project deadlines, delivered on time, and collaborated well – as a result, considering the tight timescales to deliver this project, it really did run smoothly.”

Suzanne Clift, Senior Manager, Communications, ISEAL