UCD Innovation Academy

Challenge your world

A new brand and visual identity for UCD’s Innovation Academy, designed to reflect its energetic, experiential approach to learning.

IE Brand repositioned the Academy to highlight its creativity, academic rigour, and real-world impact, supported by a new website.

Brand
Three magazines cover for UCD IA
UCD IA magazine booklet for transformational experiential learning
UCD IA poster with the caption 'Aliens didn't build the pyramids. Innovation did...'
UCD IA website homepage displayed on two laptops

This has been a period of rapid change for the Academy, but IE was flexible and responsive as things shifted. Coming from an agency background, I really appreciated how attentive the IE team were throughout the project. They made us feel as important as a top-spending client and took a genuine interest in who we are. Despite the lack of face-to-face contact due to Covid, IE made it a highly collaborative process. They made everyone feel included through a series of online workshops, which were a great experience. No mean feat when your participants include world-class experiential educators! I loved working with the IE team and would do so again in a heartbeat.

Mary Saunders, Marketing and Recruitment, UCD Innovation Academy

Bus advertisement with the caption 'it's impossible'
Note
Three pull up banners
UCD IA postcard with the caption 'It's too risky'
UCD IA tote bag
UCD IA editorial with the title 'join the next generation of Innovation Leaders'

Thanks to IE, our beautiful new brand has been a real game-changer. It sets us apart and makes us look and feel like the thought leaders we are. We are proud to direct people to our stunning new website, which better reflects the learning experience we offer.

Mary Saunders, Marketing and Recruitment, UCD Innovation Academy

IA social posts displayed on three phones
Billboard on a wall with the caption 'obey the rules'
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